“SOLVING A PROBLEM FOR MYSELF CREATED A GLOBAL BRAND”
In February 2013 on a visit to Weymouth, I discov- ered that my vast belly would no longer fit in to my lovely jacket. My choice was to either invest in a maternity coat or try and make it through the final 3 months with what I had. With so many other things to buy for the new arrival, I went with the second option. It was on this day that I mentioned to my husband, that somewhere in the big wide world must be an item that can just expand my own jacket. It seemed like an obvious product to me, that surely someone must have invented before now. A google search was fruitless and instantly my creative mind started ticking over. A few doodles took place and then before I knew it, we had a new baby and life was crazy!
I was keen to get out walking again and our newest family member was wrapped in to a sling to join me, although it could often be quite a work up. Getting the baby into a coat, then into the slightly complicated wrap carrier before putting on my own coat was just half the battle. When I got to the nice warm post office, the sleeping baby had to come out for her coat to be removed and I had to undo the carrier to be able to take off my own coat. I thought back to my idea about extending my own jacket and now this potential item had even more use! With the help of my Mum, we knocked up a sample which consisted of a panel of waterproof soft-shell that I could zip straight in to my own jacket. This useful item not only become essential to me, but I was often stopped by other parents when using it to ask where I had purchased it from. The Entrepreneur in me surfaced from beneath the baby brain and I got to work. My panel design was submitted for a patent and
I found just the right person to start producing my Zip Us In panels to order.
Just 5 years on and the award winning Zip Us
In Jacket Expander panels are available world wide. Customers say our simple weather proof panels are a simple and effective alternative to a maternity coat and an absolute must when babywearing.
THE ZIP US IN JOURNEY SO FAR
2020
SME Awards Leading Innovators in Maternity Clothing
Launched with ExtremeGB and The Range2019
UK Patent Granted
Founder Kate Bell Awarded VentureFests Innovator of the Year
Recognised by Wikipedia as a Global Brand
2018
Feb 24th Amazon ‘Deal of the day’ and best seller in 7 countries.
Stocked in 41 Go Outdoors Stores2017
Industry Awards Included: LBP Gold Award Bizzie Baby Award
Our Founder awarded Barclays Entrepreneur of the YearLaunched in to the USA and Canada
2016
Best Baby & Toddler Gear Bronze Award
BrightPig Award for InnovationBegan selling with Amazon Europe
2015
Launched the new brand Zip Us In Limited
Our products were stocked in 198 Boots stores across the UK.Launched with Amazon UK
2014
Designed and tested the first jacket expander panel.
2014
Designed and tested the first jacket expander panel.
2015
Launched the new brand Zip Us In Limited
Our products were stocked in 198 Boots stores across the UK.Launched with Amazon UK
2016
Best Baby & Toddler Gear Bronze Award
BrightPig Award for InnovationBegan selling with Amazon Europe
2017
Industry Awards Included: LBP Gold Award Bizzie Baby Award
Our Founder awarded Barclays Entrepreneur of the YearLaunched in to the USA and Canada
2018
Feb 24th Amazon ‘Deal of the day’ and best seller in 7 countries.
Stocked in 41 Go Outdoors Stores2019
UK Patent Granted
Founder Kate Bell Awarded VentureFests Innovator of the Year
Recognised by Wikipedia as a Global Brand
2020
SME Awards Leading Innovators in Maternity Clothing
Launched with ExtremeGB and The Range