Who would have thought that this number would be so high, but every member of the Zip Us In team (we asked!) is guilty of hoarding clothes in a range of sizes ‘just in case’.
Our Founder, Kate Bell, recently ran a poll to find the most common reason for disposing of clothing, and the results confirmed her suspicion that she came too while trying to sort out her own wardrobe during lock down. One of the key factors driving the demand for fast fashion is simply that we change shape and so inevitably we buy new clothes to suit a new size. If those clothes are just a temporary fix for a short time, such as maternity wear, we tend to opt for lower cost options.
It is an interesting aspect to consider in the combat of fast fashion, and it hasn’t been vastly considered yet when providing the consumer with options and to reduce the demand for fast fashion surely we have to find a solution to this? Clothing that grows with us…..
Founder, Kate Bell, has had her head down working away on a brand new range of products launching next year. As a result, last month she was awarded with ‘The Most Progressive Clothing Brand 2021’
With the launch of our brand new adaptive fashion range in spring 2022, Zip Us In will be providing that solution!